2021’s Proven Social Strategies for Digital Profits
Social Media is now an integral part of everyone’s lives, which is why social media marketing has become one of the most important tools of the digital age. With everyone worldwide spending more time on these platforms during the COVID era than ever, the post-2021 is shaping to be more important than ever. Are you ready to take the plunge and make it work in your favour? We’re with you!
Here are the top proven social media strategies you can implement to reach more customers in your marketing plan.
1. Organic Relationship with Customers
With privacy concerns, fake news and clickbait, winning your customers’ trust to form a relationship is a challenging but rewarding task in 2021. Over 75% of people don’t accept ads as the truth and prefer researching the brands on the internet and social media.
When it comes to social media, 63% of users feel consumer ratings matter the most and 70% of consumers believe that reviews and customer opinions are trustworthy than the ads. Begin by creating a relationship with employees, customers and influences to promote your brand on social media. Consider it as an indirect referral marketing where your organic posts and connections promote your brand.
2. Engage Your Customers
Instead of putting up posts and ads that simply promote your brand, create a two-way communication medium to get an audience reaction. Engage them to like, comment and share your content. One thing that customers love today is prompt replies and queries being resolved quickly. Add a support strategy to your social media plan to improve your engagement and customer satisfaction.
Social media trends and social media platform preferences change quickly. Consider 2020 where TikTok peaked during the lockdown seeing a host of celebrity and amateur creators sharing user-generated content. The wave changed towards Instagram Reels that already has over a billion users. Watch out for the newer trends and reconsider your social media platform content strategies.
4. Go Live
Live social media is rising in popularity and it can be used to your advantage. Have Q&A sessions with audiences, have live launch events, behind-the-scenes videos, interviews, and even experimental content. Use the surge in live video popularity to your advantage.
5. Stand for Important Issues and Cause
Apart from connecting friends and family, social media today has conversations on politics, environment and social issues that are close to your audiences’ hearts. According to Merkle’s Q4 2020 Media Insight Report, 56% of consumers don’t involve themselves with brands that remain silent on important issues. Make sure you leverage it to engage with your customers and reassure them that you stand with them.
6. Social Commerce
Customers who plan to purchase on any e-commerce website tend to check social media for reviews. In fact, 87% of shoppers use social media to make shopping decisions. Apart from simply advertising on Social Media, invest time in responding to customer queries and feedback. Also, influencer marketing on social media platforms can really help put your brand in front of a wider audience.