White-Label Google Ads vs. In-House PPC: Which Is Right for Your Agency?

Key Takeaways

• Google Ads management services are in high demand
• What is in-house PPC?
• What are white-label Google Ads?
• White-label Google Ads vs. in-house
• How to get help with white-label Google Ads

Have you noticed an increase in demand for Google Ads management in your agency recently? If so, you are certainly not alone. While some aspects of SEO can be self-managed, PPC management remains one of the more complex and technical elements that is best left to a professional. Managing budgets, timing, and optimizing campaigns all require a certain amount of finesse. Because of the high demand, some agencies are struggling to scale and keep up with the needs of clients.

While having an in-house PPC team can be a great option, the amount of investment in both time and resources can be steep. Every team has their limit, and you may have even found the need to say no to some jobs as your team is already overworked. To keep up with the volume of work, some agencies are now turning to outsourcing to try and meet the demand. 

If you haven’t used white-label Google Ads services before, you might wonder if it would be a good fit for your agency. While the needs of all agencies differ, white-label Google Ads services may be the thing your agency needs to remain both flexible and profitable. What are the advantages and differences when it comes to white-label vs in-house? Read on as we delve into this a bit deeper.

What is In-House PPC?

In-house PPC management involves having all aspects of paid advertising handled by a dedicated internal team. Usually, team members will fill various roles in the typical PPC structure. This can include a manager, strategist, analyst, and account manager. To be able to promise a quality service for your clients, there is a significant investment of both time and resources needed for training.

There are some advantages to handling PPC with an in-house team. With everyone in such close proximity, communication flows much more freely. Your agency also has complete control over procedures and processes. It allows you to fine-tune the service exactly the way you want it and align it completely with your brand.

On the other hand, there are some disadvantages with an internal team. As already mentioned, the initial cost can be significant. Sourcing and training a new hire that meets the standards required is a challenge. You also will likely experience staff turnover at certain points, meaning you have to repeat the process numerous times. Your team may also face limitations due to lack of exposure to other industries and niches.

What Are White-Label Google Ads Services?

The concept of white-label services has been around for many years now. It started with manufacturing, where products would be made by a third-party manufacturer and sold under a company’s brand. This allowed companies to offer a wide range of products without the need to invest in all the manufacturing.

This concept is popular in digital marketing. Basically, the work is done by a white-label agency and sold as your own. The difference between a white-label service and outsourcing is that the white-label agency retains no rights or ownership to the work. It is seen by clients as coming completely from you.

Understanding the concept, you can likely guess what white-label Google Ads services are. All the work involved with ads management is handled by the white-label team, and sold as if it were your own. Anything from campaign setup and management, all the way through to conversion management and reporting. White-label agencies work closely with your brand to ensure all the work aligns with your core values.

You might be surprised to learn how common these white-label services are. Especially with small- to mid-sized agencies, where teams can be spread quite thin, white-label services can really demonstrate their value. Having access to professional-quality services on demand allows agencies to scale and keep up as the needs of clients increase.

White-Label Google Ads vs. In-House: Which is Best?

Because the needs of each agency are different, there is no single best option. In fact, some agencies even use a mixture of both to achieve the best results. Understanding the differences and benefits of both can help you determine which would be the right fit for you. A few key areas of comparison include:

Cost

There are some key differences in the cost involved with both white-label and in-house. Both in the amount and the way it is calculated. Depending on the volume of work you have, one option may be cheaper than the other.

With an in-house team, you need to consider the ongoing cost of having staff employed. You will need to cover the salary, benefits, and the onboarding and training cost. Ads management also requires specialized tools and software which usually incur a subscription fee. As updates are made to the advertising platforms, there may be additional or ongoing training also needed.

For white-label Google Ads services, the pricing works a bit differently. You only pay for the services you actually use. There is usually a flat fee, or in some cases, you can pay per job or service. The white-label agency normally has subscriptions to the required tools already, and there is no need to worry about training as they handle that themselves.

Scalability

Being able to take on more work as required is essential if an agency hopes to remain sustainable. When you are just starting out, your team may be hungry for more work and able to manage things effectively. Over time, however, you may reach a certain plateau. 

Because Google Ads management requires a certain level of skill, it is difficult to take on a new hire overnight. If the team is already struggling or overworked, the quality of the work may also suffer. When it comes to scalability, white-label Google Ads services really start to shine.

Having instant access to expert teams can be a lifesaver as the needs of clients increase. The good thing about white-label services is you are not locked into a long-term contract. They are available as needed, and you have the flexibility to scale up and down. This can be especially beneficial during holiday periods or when you have a sudden spike in your workload.

Expertise

With an in-house team, the expertise on hand really comes down to your own investment. How much training you provide, and what type of clients your team works with. It can be a challenge for smaller agencies to have the resources required and develop the skills needed.

For white-label teams, this work is their bread and butter. They have the option to work with multiple brands across all verticals which may give them a bit more of a competitive edge in the skill department. They dedicate the time and resources to stay on top of any updates and changes in the advertising platforms. They will likely already have an efficient workflow already in place.

An in-house team might be best if the majority of your work is ads-focused or it is an area you hope to specialize in. For agencies that manage multiple tasks, white-label services are usually the go-to option. Even if you have an in-house team, you may still use white-label services as the volume of work scales up and down. It is quite likely that most agencies will use some form of white-label services at some point. If you are in need of white-label Google Ads, or any other service, where can you turn to for assistance?

How to Get Help With White-Label Google Ads

As you can see, there are some real benefits that come from using white-label Google Ads services. While the needs of each agency differ, it is good to know the option is there and available when the necessity arises. When the time comes to use white-label services, where can you turn to for a quality service?

The team at Digital White Labels has over 15 years of experience with all things digital marketing. If you are in need of assistance with Google Ads management, we are ready to help. Reach out to the team for a free consultation and see how our white label services can give you the flexibility and skill to meet the needs of your clients. As the need for Google Ads services increases, ensure your agency is ready and available to meet the demand and satisfy all your clients requests.