Stop Blaming SEO: Your Marketing Strategy Is The Problem

Key Takeaways

• Consumer journeys are no longer linear. They take on a zigzag pattern. Why? Social media! Social media platforms have changed how buyers interact with brands and businesses. 
• These platforms have billions of users and are visually appealing. Consumers can interact with brands, see branded content, and make up their minds about a product. 
• Generative Engine Optimization (GEO) has become important for brands. As AI summaries influence search results, businesses should aim to show up there.
• If you have an agency and have clients who want maximum output, let our expert team help you! 
• Our white label digital marketing services offer you 360-degree marketing support. We work behind the scenes with complete precision to help your clients see the success they want.

Artificial intelligence has changed digital marketing, but that’s not all. A lot of marketers and agencies are so focused on AI and its role in marketing that they’re not paying attention to social media. 

While AI has been evolving by leaps and bounds, so has social media. If, as a marketer, CEO of a marketing agency, or even a freelancer, you’re still using strategies that worked for you last year, you’re missing out. 

Why? Because social media is no longer about socializing alone. It is how people share thoughts, information, recommendations, and shop. 

If you’ve done all that you can, but you still don’t see a rise in your sales, then you’re doing something wrong. And it is most likely social media marketing. 

Since 2020, social media has changed completely. But in 2025 and beyond, social media is an instrumental tool for brand success. As an agency, you should be working on social media marketing as much as your SEO. 

But you know what, social media is not the only marketing tool that’s evolving. If you’re trying to help your clients get maximum results out of digital marketing, then you need GEO, or generative engine optimization, too. If you’re not focusing on GEO, very soon the brand will be non-relevant. 

Wondering what is so different about social media and digital marketing now? We at DigitalWhiteLabels.com discuss just that in the blog below. 

TikTok is a Mini Marketplace: What Has Changed?

Before we dive into what has changed, here are a few facts to keep in mind: 

1. TikTok remains one of the most popular social media platforms. 
2. People spend 25.5 hours on average per month on TikTok. 
3. Around 50% of people interact with brand content every day. 
4. About 16,000 videos are uploaded on TikTok every day. 
5. Although TikTok is known for its young audience, the audience demographics are broadening. 

As the numbers above suggest, TikTok as a platform is quite popular. But that’s not all, with interactions, there’s room for it to be used as a marketing tool. How? Let’s dive in!

TikTok Shop: Here’s what you need to know

Did you know that TikTok shopping has been gaining momentum since 2023? So, back in 2023, about 55.5 million people purchased TikTok products. And that was only 37% of the total users. Another interesting number to note is that around 58% of TikTok users have made an impulse purchase. 

These numbers paint a picture, and if, as a marketer, you’re not using this platform, you’re missing out. If you want to market your products on TikTok, then there’s a strategic approach. 

Want to make the most of TikTok? At DigitalWhiteLabels.com, we have worked with 200+ businesses, and that’s why we know exactly what works for you. We have been keeping tabs on changing trends and marketing trends. Here’s what you should be doing now for TikTok success: 

• Authenticity Goes a Long Way

Social media is all about keeping up appearances. Too salesy, too promotional? Your audience will catch on and not engage. 

Being realistic and honest is the way to see success. 

• Optimized TikTok Store

Only having a TikTok Shop and a business account is not enough. It has to be optimized to show up for your customers. Also, you need to create a secure payment method. 

Apart from a TikTok shop, you will also need a website linked to your profile. 

• Content, Content, Content!

Social media is all about curated content that matches your brand value. Unlike Facebook, which prioritizes content from friends and family, TikTok, on the other hand, focuses on content from creators you haven’t seen before. Every video on TikTok has a chance to be viral. 

TikTok Made Me Buy It: What Works on TikTok?

TikTok shopping is common and can be easily used to market products. Why? Because every person on TikTok has purchased at least one item. If you consistently upload content and market your products, someone is most likely to buy them. 

At Digital White Labels, we don’t just help you with white label digital marketing services; we offer you curated help for success. We don’t just do SEO for you; we help you create an omnichannel marketing funnel for the best results. 

Our social media marketing package helps you benefit from TikTok. We also help you create a strong online presence.

Instagram: What Does It Mean for Marketing?

Instagram has changed social media and how people interact online. Unlike TikTok, Instagram has more users, and the age range is huge. Here are a few numbers to keep in mind: 

1. Instagram has 2 billion daily users. 
2. About half of the total Instagram users interact with brands daily. 
3. Instagram is the best channel for product discovery. 

If you’re looking to market products for your client and want solid results, don’t ignore Instagram. 

Instagram and Marketing: What You Need to Know?

Brands can utilize and leverage the photo and video-first style of the social media platform to market their products. 

Furthermore, Instagram is not just the top of the funnel; it is the whole journey for your customers. Sales funnels are no longer linear, and Instagram is the proof! 

Additionally, Instagram is versatile. Carousels, reels, and posts all help the viewer to interact with brands better. 

Since Instagram is a mobile-first app and is a go-to, for example, people use it when they are bored, inspired, or browsing, it makes it perfect for marketing. 

Want to create an explosive presence on Instagram? Here’s the Digital White Labels take on it: 

• Optimization

Let’s not forget that social media optimization is a critical part of your business. You need the right keywords, the right messaging, and the right hashtags. Apart from that, you will need a store. 

Instagram’s marketplace is changing. Optimise your store in a way that it is easy to find and easy to shop from. 

• Consistent Messaging

You must focus on the messaging. Your business should be mentioned correctly. Your name, address, and phone number should match the website and other pages. This improves your visibility. 

Check and double-check the website and address in your bio. 

• Influencer Marketing

Social media marketing is all about credibility and trust flow. If your brand is not partnering with known faces and people, you’ll be missing out. Micro influencers and influencer marketing are amazing. 

For small businesses, micro influencers are perfect. They are affordable and get the job done. 

As Seen on Insta: What works?

To build your client’s business, you will have to focus on what really works for today’s audience. Consumers are no longer waiting on ads and targeted marketing to find products; they stumble upon them.

A successful business is successful on social media, too. Consider Instagram as a must-have, not a nice-to-have, and you’ll see the difference. 

And if you’re unsure of what works for you, let us do it for you. Our global team of marketers and technical experts makes marketing effortless. And the best part? We work behind the scene. Meaning your work is your work. We’re just your outsourcing team. 

Our white label digital marketing services for agencies, marketers, and freelancers boost your performance and help your clients see the results they want. 

Marketing Funnel and What’s Different

Gone are the days when you could group your consumer’s buying journey in a neat funnel from discovery to sales. Now, the sales funnel is a zigzag form. The consumer journey is unpredictable. 

But does that mean that you don’t need a sales funnel? Absolutely not! 

The goal is still the same, just that your marketing strategy needs realignment. Instead of focusing on a linear funnel, think of appealing to the consumers at every step. 

Pro Tip: Branded content or influencer-led content on social media platforms can pull customers from the discovery phase straight to purchase or send them back to consideration. You need to be careful with your intent and content. 

GEO: SEO is Changing

The world of digital marketing has been changing ever since AI became easy to access. With all the evolutions in the past few years or so, a massive shift is happening now. SEO is no longer enough! GEO or Generative Engine Optimisation is crucial for businesses.

AI summaries are reducing click-through rates, and that means your web traffic will take a hit. However, if you’re optimizing for AI models and are consistently ranking on these models, you’re good to go. 

Your SEO and GEO strategies must be complementary. This helps you stay visible and relevant. 

How Do You Implement GEO?

For you to maximize returns, here’s what you need: 

• Understand AI Reviews

AI summaries are still evolving. We haven’t seen the result yet. At this point, AI summaries include content from high authority websites and create a summary. AI models and Google’s AI summary do show links, too. 

• EEAT Content

Your website should be optimized with the right kind of content. Google has updated its EAT and has turned it into EEAT. So, the content should be informative and authoritative. This improves your chances of being pulled for AI summaries.

• Backlinks are Important

When you’re trying to appear in AI summaries, know this: high authority websites are most likely to enjoy that position. Focus on building your brand and backlink profile. You will need high-quality and authoritative backlinks. 

Not sure how GEO looks for businesses? We can help! Our 360-degree, completely white label digital marketing services cover SEO and GEO for success! Want your client or your agency to grow? We’re here to help.

Marketing is Changing, Adaptation is Key

In the coming years, AI and consumer behavior will change what we know of marketing. It is not supposed to be linear. To stay ahead of the curve, brands need to adapt to the changing trends. 

If you’ve been struggling to market your client’s products online, then you’ve probably missed optimizing the social platforms and your website for SEO. 

Not sure how you will do this and other tasks? Let us help you out! We’ve been helping businesses scale without expanding their teams for the past 20 years. 

Headquartered in Sydney, Australia, we work with top executives and leaders in their domains to bring you the results you need. Social media marketing, SEO, or even backlink building, we do it all for you! 

We’re 100% ethical and extremely communicative. You will always know what is happening in your project and retain full ownership. Not sure what your relationship with us looks like? Read this blog for insights. 

Let us do the heavy lifting while you take care of the more important things. 

In conclusion:

The world of digital marketing is changing, and so is the marketing funnel. Consumers are no longer linear, where from the get-go, you could develop the customer’s mind to purchase the product. However, with people loving social media platforms, that has changed. Sales funnels are no longer linear. A consumer can go from browsing to purchase and from purchase to browsing again. TikTok and Instagram can be powerful tools, considering they are wildly popular among people. Marketers can use these social media platforms along with GEO (generative engine optimization) to secure the results they want for their clients. Struggling to do everything alone? Don’t worry, let our white label digital marketing services help you.