Is White Label PPC Right for Your Agency? Here's How to Decide

Is your agency looking to scale? Do you want flexibility to provide clients with additional services, without hiring additional staff or investing in resources? White label PCC could be the answer you’re looking for. 

When your agency engages a white label provider, you get the services, expertise and skills without the investment in time or effort necessary to upskill your staff. This means you can provide your clients with an additional service, without risk or significant financial outlay. 

What is white label PPC? 

Pay per click (PPC) advertising puts your clients in front of a primed audience, in response to key words that they’ve searched for. PPC advertising puts you at the top of search results pages for keywords you’re targeting, increasing your client’s online visibility and generating leads and sales. 

When you engage a white label provider to do PPC advertising for you, they will create a campaign, manage the technical aspects, ensure the campaign is correctly optimized to suit your clients’ goals and manage the process through to campaign completion. Your agency can rebrand and sell all of this work to your clients as your own.

Can you do PPC advertising in house? 

Your agency might consider white label PPC advertising management if you don’t have the skills and experience within your own agency staff to offer the service, and you have clients who would like to advertise this way. 

Instead of hiring additional staff or upskilling existing staff, partnering with a white label supplier saves your business time and money and allows you to offer your clients additional services, with minimal risk to your business. 

If you don’t have the skills in your agency to create a PPC campaign, then white label PPC is the right choice for you, your clients and your long term success.

White label PPC is a good choice if your agency is scaling 

As your agency grows, you will naturally gain more clients, and perhaps start to offer additional services. 

This is a balancing act, as you don’t want to over invest in a client or new service while your business is still growing. 

White label PPC allows you to offer additional services to new and existing clients, without significant, long-term investment so you can sustainably grow your business and keep your clients happy. 

If you’re not ready to commit, white label PPC is right for your agency 

When you work with white label PPC providers, they will work within your parameters. This means you set the budget, which you can scale up or scale down at any time. 

White label PPC providers are also a much more economical choice than investing in new staff, technology or training to provide PPC advertising services yourself. 

If you decide that offering PPC advertising services is not right for your business, it’s simple to disengage with your white label service provider. 

White label PPC allows you to control your cash flow 

As a growing business, controlling your cash flow is key. If your agency is growing and wants to both provide your clients with additional services and maintain complete control over cash flow, white label PPC advertising is the answer. 

You can offer your clients an additional service, and attract new clients, with the comfort and flexibility of knowing that if your clients change their mind, you can easily roll back your PPC offering, without the pressure of staff wages or other outlays. 

You only engage your white label PPC provider when you have a client’s sign off on the project, including the budget, which gives you complete control over your cash flow and earnings. 

If you’ve decided that white label PPC is right for your agency, the next step is to decide who your white label PPC provider will be. 

Digital White Labels are a team of ex-Googlers who create search advertising campaigns, targeted to the needs of your clients and designed to maximize your online profits. Digital White Labels do it all –  from the basic set-up to advanced targeting and audience-segmentation. You can request free consultation from them to learn more about how they can support your agency to grow.